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NOOP.NL - Jurgen Appelo
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The Creative Networker
Updated: 9 hours 8 min ago

Why I Changed the Title of My New Book

Mon, 09/15/2014 - 14:40
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#WorkoutThe original title of my new book was Management 3.0 Workout. It was the result of a long and challenging process in which I learned that readers of my newsletter liked the Management 3.0 brand and also the workout metaphor that I used in many of my articles and chapters.

So, why did I change it to #Workout for the Amazon Kindle edition?

The post Why I Changed the Title of My New Book appeared first on NOOP.NL.

Categories: Project Management

Define Your Target Audience

Mon, 09/08/2014 - 14:44
target audience

The big checklist that I used while writing my new book #Workout contained the following items:

Remove use of the words “agile” and “lean”
Remove use of the words “software” and “development”
Remove use of the words “Scrum” and “Kanban”

The post Define Your Target Audience appeared first on NOOP.NL.

Categories: Project Management

Hangout Interview

Thu, 09/04/2014 - 15:25
hangout-interview

Mads Troels Hansen had a some challenging questions for me in this hangout, such as…

“How do your introduce change in large organizations?”

Oh boy…

The post Hangout Interview appeared first on NOOP.NL.

Categories: Project Management

My New #Workout Book Is Best Selling on Amazon

Tue, 09/02/2014 - 14:04
#Workout

On Sunday, I uploaded the Kindle Edition of #Workout to Amazon.
On Monday, I notified all my friends on my exclusive mailing list.
On Tuesday, the book already had 26 great reviews and was listed as Best Selling in the Management category, which makes it one of the Hot New Releases.
I’m so happy! :-)

The post My New #Workout Book Is Best Selling on Amazon appeared first on NOOP.NL.

Categories: Project Management